Monday, June 8, 2009

SKODA: An interview with Sunaina Shah- General Manager of Morang Autoworks, Skoda Division

8th June 2009



What is the make of your car?
The make of our car is Skoda Auto, Czech Republic.

Why is this particular make (model) important?
The Skoda Laura is important because it is a complete package - a luxurious car with all the premium features and highest fuel efficiency and the best value for money. It has a hi tech diesel (TDI Pumpe Duse) engine , along with a special Rough Road Package (higher ground clearance of 165 mm ,strengthened suspension for Nepali road conditions, engine protection plate).It is spacious and has a high carrying capacity.

It has a two years engine warranty on unlimited kilometers and a life time warranty against rust(galvanized sheet) as well as thicker body sheets for better safety. The Laura also has inteliigent airbags, an automatic fuel cut off system during accidental cases and antitheft system on stereo and wheel.

It also has the biggest boot area of 560 litres (1350 litres with rear seats folded down) with a full boot opening , unlike most sedans which have half boot opening only.

What is the car’s fuel efficiency rate?
The car’s fuel efficiency rate is 15 km/litre in city and 20+ km/litre in highway.

Why should anyone buy this car and not others?
Our cars are designed aimed at offering an attractive design, a number of technical innovations in an excellent price - performance ratio. Some of the best loved features of Skoda Laura are high quality coupled with functionality, reliability, safety, environment friendly, fuel efficient which fulfills the highest standards.

Skoda Auto being under the Volkswagen group, stands for one of the best brands in Europe and Asia. The Laura is suitable for Nepalese market due to its rough road package and has all the outstanding features like full leather interior, rear parktronic, xenon headlights with dynamic angle regulation, integrated front headlight washer, automatic rain sensors, heated front seats, rear window wiper AERO, climatronic dual zone AC, 8 speaker surround system - unique features which are not available among its competitors. Since Skoda Laura is a diesel engine car,it would be more efficient for the buyers to consume diesel rather than petrol in Nepali market and it has a mileage of 15km/litre in city & 20+ km/litre in highway.

What makes this car stand out on the road?
A timeless design, advanced technology, plenty of room for passengers and luggage, outstanding drive properties and excellent value for money. Benefits which have so far attracted over two million customers worldwide make the Octavia amongst the most successful models of the Škoda range.The design of the new LAURA with its timeless elegance shows that it is a member of the Škoda family, with more dynamism and informal charm added. The appearance is now more sophisticated, the lines have become more elegant and the front and rear of the vehicle have been redesigned.

Is this car compatible with Kathmandu’s crowded roads?
Yes, this car is very compatible with Kathmandu’s crowded roads because it has a comfortable turning radius and the best part is it has got a ground clearance of 165mm giving a mileage of 15 km/litre in the city.

How difficult is to repair this car if it breaks down?
The service centre uses a very sophisticated, state of the art diagnostic equipment to provide world class service to Skoda owners known as "VAS". This an on-line system connected with the advisory system of Volkswagen, Germany for instant solution to any service requirement.
We have a fully modernized service station and ready stock of spare parts that are directly imported from the Czech Republic and available at a competitive price. In case of a breakdown our service centre staff are on the spot within a call and we would be able to diagnose the problem though VAS immediately. In case of emergency we can get spare parts and immediate technical support from India and in failing to restore the defect within a short period of time.

What’s the warranty and repair service offer?
There’s a two years engine warranty on unlimited kilometers and &life time warranty against rust(Body sheet). On the service side, we have invested 1.5 crores to make the workshop favorable as per Skoda Policy, our workshop is frequently visited by engineers from the principle company and technicians trained in India . Our service centre is fully equipped with the required diagnostic tools and we have a ready stock of parts required. We also provide pickup and delivery facility while servicing a customers car.

What is your ideal buyer?
Our ideal buyer’s are the top and senior management of corporate house, banks, travel trade , hotels - Chairmans, Directors, Chief Executives,General Managers of banks, Entrepreneurs, Businessmen, Managing Directors and diplomats. People who value high quality, superior European brand and are looking for value for money.

What discounts or promotional offers are you giving to get car buyers?
We recently organized an exchange offer where our potential buyers could exchange their vehicle with our Skoda Laura & Octavia and currently we offer our Skoda models through Direct LC where customers can get the vehicles at a reasonable rate comparing to showroom rates.

What three words come to you when you see this car?
Luxury Elegance European

Is your car environment friendly?
Yes, our cars are extremely environment friendly because it has got unique features like:

Features
Water soluable top coats
Freon free Gas
Pollen Filter
Up to Euro IV Complaint
About 90% recyclable

Advantages
Free from hazardous contents
Not harmful to the atmosphere
Prevents harmful particles from entering
Low pollution
No harmful residue

From car development to manufacturing, each and every car we produce is subjected to thorough tests and checkups to ensure that the material used and that our cars are of top quality. Each each car must pass a test drive on a special track featuring a number of various road surfaces. Skoda uses the best quality materials that have a low environment impact including water soluble topcoats. Also the car is more eco friendly because the pump duse technology ensures lower pollution as it used less fuel, which results in less residue and less carbon dioxide emission.

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