Monday, June 15, 2009

PEPSI: 1st lucky draw

16th June 2009

The year 2008 closed with an overwhelming response to the “Pepsi Meet the Dream Team Campaign” which catapulted Brand Pepsi to be among the top 20 brands of Nepal. Year 2009 Pepsi has come out with a sequel named “Make Your Dream Team” with an objective of building and strengthening on the international imagery and appeal and take it to greater heights of excitement with a strong consumer connect and participation.

Pepsi has set its eye on taking this year’s campaign a step further; by engaging its customers to make their Dream Team - collecting the crowns featuring the top notch International Footballers – the heartthrob of Nepalese fans.

The new Pepsi campaign features international football stars like Thierry Henry, Cesc Fabregas, Kaka, Lionel Messi, Fernando Torres and Frank Lampard. Together they make the Dream Team.

This year’s Pepsi summer campaign in Nepal kicks off with the airing of a fun-filled TV commercial across all major TV channels, featuring these international football players. Consumers will have to collect the crowns featuring the four of these football stars and win exciting prizes.

At the end of every week, through a lucky draw two of the lucky winners will be entitled to an all expenses paid trip to Bangkok and Pattaya. There are other exciting prizes like I-Pod's, Reebok branded footballs and T- shirts to be won every week. Of course, thousands of others will be able to enjoy their favorite Pepsi, of course free !!

The first Lucky Draw for the campaign was held at Regency Hall,Hotel Yak 'N' Yeti on 14th June,2009 at 3:00pm.The two lucky winners to win a 3 nights/4 days trip to Bangkok and Pataya are Sunil Maharjan from Kathmandu and Khageshwor Giri from Kapilvastu.The next Lucky Draw will be held on 21st June,2009.Congratulations to both of them for being the first two auspicious winners of this year's Pepsi Make Your Dream Team campaign.

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